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    Persuasion techniques: the power of swearing

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    Robert Maurer
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    Le persuasion techniques are various, ea
    sometimes these depend on responses that come directly from the unconscious.
    For example, utter, perhaps shouting, cursing at the beginning or at the
    end of a speech can make our interlocutor accept what
    we wish to communicate. In fact, the
    lack of passion is fatal when trying to persuade an audience to
    accept our point of view. It is said that the listener can forgive
    that the arguments are presented without logic or common thread, even that
    the same are unsustainable, but does not forgive the fact that those who present them do not
    believe in the same. An unconventional persuasive technique is to raise the
    emotional tone of speech through the use of expletives, even if you run
    the risk of this making us appear less professional. To analyze how
    swearing can affect the change of attitude, Scherer e
    Sagarin, Northern psychologists
    Illinois University divided 88 students into three groups and exposed them to
    several speeches. The only difference between the speeches was that in some of them
    a few mild curses were uttered. For example, the
    first speech included the curse in the middle of the sentence: “… reduce the price of teaching not
    it's just a good idea. Curse! It is also the most reasonable solution for
    all parties involved. " The second speech included swearing
    at the end of the idea while that the third speech did not include this word. Curiously, i
    researchers appreciated that the swearing increased the interest of the audience
    on the subject and at the same time, this meant that the speaker was perceived
    as a major compromise with the discourse. Researchers
    they conclude that an expletive inserted adequately in the speech can
    represent a very useful persuasive technique to persuade the public, however
    the simple fact that people consider the speaker to be more compromised
    emotionally with the idea he tries to convey. Furthermore, we add that the
    swearing can not only exert a persuasive power but sometimes the
    blasphemy is also a powerful analgesic ...
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