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    Personal motivators: who they are and what they do

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    Louise Hay
    @louisehay
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    Who are the personal motivators? And what function do they perform?

    This article aims to clarify once and for all the distinctive features of an often criticized and underestimated figure: that of the personal motivator.

    It is often said, in fact, that these professionals have the sole purpose of stealing money from your wallet, and that the real motivation cannot be found externally, but only internally.



    So let's try to shed some light on this issue. Once you have finished reading the article, you will be able to get an idea of ​​who these people are and you will certainly be able to deepen the subject by reading the biographies of some of the most prominent motivators.

    Not only will I tell you about who the personal motivators are, I will also show you how they are categorized and I will introduce you to the most famous ones both in the American landscape.

    Personal motivators: who are they?

    Personal motivators are essentially individuals who are referred to with the purpose of achieving their goals in a manner fast e with less effort.

    The activity inextricably linked to the figure of the motivator is that of coaching. It is essential to understand the distinction between the work done by a teacher and what the coach does.

    Coaching is defined as that activity that helps you release your true potential, in a way that maximizes your performance. It means helping you reach your goal, rather than teaching you what you don't know.



    In other words, it is not about transmitting knowledge like the teacher does. Behind coaching there is the belief that the individual already has the answers to his problems within himself, he only needs someone to help him "see".

    Although the origin of the term coaching dates back to the end of the nineteenth century, the birth of this professional figure must be sought in the sports world of the 70s.

    Many consider Timothy Gallwey, Harvard University tennis coach, as the founder of coaching. His thinking, described in Inner Game, revolutionized the world back then:

    The external game is played on an arena, to overcome external obstacles and to achieve an external goal. The inner game takes place in the player's mind and addresses obstacles such as fear, insecurity, concentration problems and mental limitation related to concepts or assumptions. Inner play is a proven method of overcoming self-imposed obstacles, which prevent an individual or team from accessing their full potential.

    So let's go and see in which fields motivators operate.

    The main types of motivators

    I have already told you that in general the activity of the personal motivator is that of mental coaching, that is to make it easier for a person to achieve a certain goal. But before proceeding with the various branches in which they can specialize, I need to make a clarification.

    Coaching and mental coaching are not exactly the same.



    Coaching proper expressly concerns the sports coaching. Think for example of the football manager. In this case it is more of an athletic trainer than anything else, even if it is still important to act on a mental level, in the wake of what Timothy said.

    As for the motivators who practice the mental coaching, these are divided into two main strands:

    • Personal Motivators (life coach)
    • Business Motivators

    In this article we have focused so far on personal motivators, but corporate motivators are also widespread, especially in the context of large multinational companies.

    Personal motivators (life coach)

    Personal motivators often decide to specialize in a narrow scope across the various areas of life. The skills needed to coach in different areas are often quite distant even if the coaching technique remains one and only one.

    So let's see the main types of personal motivators that can be had in the various areas:

    • Health, wellness and weight loss (Health Coach)
    • Money and investments (Financial Coach)
    • Relations (Dating coach)
    • Family management and child rearing (Parental Coach)
    • Time management (Time Management Coach)
    • Self-esteem development (Self-Esteem Coach)
    • Emotion management (Emotional Coach)

    Business motivators

    In the context of a more corporate context, we can have the following professionals:



    • Executive: directed to managerial management
    • Corporate: directed to the key figures of the company
    • Business: aimed at the entrepreneurial development of small and medium-sized enterprises

    Famous motivators

    Here are some examples of famous motivators. In particular, I will focus on the American scene, but I will not fail to mention a few outsiders.

    American motivators

    Let's move on to the American panorama instead. Here, too, I will limit myself to mentioning three, but the list could be very long:

    • Anthony robbins: universally regarded as the king of coaching, he is certainly the most famous motivator in the world. His books have been read by over 50 million people and his events continue to change the lives of millions of people to this day. And to think that his mother wanted him to be a truck driver ...
    • Jim Rohn: passed away a decade ago, he has dedicated his life to helping people get the most out of themselves. Also commissioned by large multinationals as a motivational speaker, he was able to speak in public in front of hundreds of thousands of people;
    • Brian Tracy: another milestone of American coaching and beyond. He has worked as a consultant in over 1000 companies, influencing the lives of over 5 million people. His books, over 70, are considered true masterpieces.

    Motivators from other countries

    I would like to mention many but I will just tell you about two relatively young but very promising motivators:

    • Nick Vujicic: of Australian origin, was born without arms or legs, due to a rare genetic disease. His childhood was full of difficulties. At the age of 8 he began to think about suicide but over time he was able to accept his condition, dedicating his life to improving the lives of others;
    • Gary Vaynerchuk: of Belarusian origin but immigrated to the United States. He inherited a liquor business from his father which he managed to turn into an empire. One of his strong beliefs is that success is not achieved overnight, but through perseverance, commitment and dedication.

    Well, this was my personal motivator list.

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