On the day Europe decides on the name “vegan” steak, the first meatless butcher shop opens in the UK

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Joe Dispenza
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In the UK everything is ready for the ribbon cutting of the premiere vegan butcher which promises vegetable versions of bacon, turkey and burgers. In these hours, however, the European Union is deciding whether vegetable products will continue to have the trade name of "sausages", "steaks" or "hamburgers", even if they do not contain meat.


The debate was raised by a group of farmers who believed the measure is necessary to prevent people from being misled. According to environmentalists, this would represent "a step backwards out of time".


Vegetarianism has grown in popularity in recent years, with vegetarian and vegan products becoming increasingly common in shops and restaurant menus. They are often marketed as vegetarian or vegan burgers. A recent study done by the BEUC consumer group assessed the debate over the naming of plant-based products, stating that 80% of consumers surveyed had no problem with meat- or dairy-like terms used for alternative products.

It is forbidden to say hamburger, steak or cutlet for vegetarian products

“Only one in five consumers say these terms should never be used on plant-based products. On the other hand, we have one in four consumers who said they see absolutely no problems with the use of these terms, ”said Camille Perrin, BEUC Senior Food Policy Officer.


And apparently, even in the UK they think so. Always bearing in mind that with Brexit, the European decision will in no way affect the 'vegan burger' debate. And there are already those who have moved forward.

On November XNUMX, World Vegan Day, Rudy's Vegan Butcher will open in London, promising plant-based versions of staple foods like bacon, black pudding, turkey and burgers.
The new shop in Islington looks a lot like a traditional butcher's, with produce on display. Along with those for barbecues and various fries, there will also be a selection of meatless cold cuts, including smoked ham, salami de Provence and much more. At the opening, Rudy will offer the first 200 customers free vegetable bacon and will then continue with the home delivery service.


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📣 THE COUNTOWN IS ON: RUDY'S VEGAN BUTCHER OPENS ITS DOORS IN ISLINGTON ON 1 NOV📣 🥓🥓 In just two weeks on World Vegan Day, Rudy's Vegan Diner is bringing the first permanent vegan BUTCHER to London town 😱 We will be giving away 💯 pounds of FREE baycon to celebrate. That's more than 5000 slices! Each customer gets a half pound each until it lasts so🏃‍♂️🏃‍♀️ 🥓🥓 Imagine stocking your fridge with Chef @matthew.j.foster's homemade pastrami, dirty burger patties, cheeze sauce & chilli-non-carne. Take them home with you & get creative in the kitchen! You can even recreate your own Rudy's specials and fill your basket with a rack of jack, lobstah salad, meatballs, chick'n lover pate, shredded BBQ pulled porc and even roast turk'y! LOOK 👀 ➡️ 🥓🥓 Oh WAIT, keep reading. There's more exciting news 👏 🥓🥓 If you can't make it to London, don't worry! You can order Rudy's Vegan Butcher goodies ONLINE & we deliver nationwide 🇬🇧 All online orders made on World Vegan Day include a FREE pack of baycon. Remember to pile your online basket high with homemade scramble v-egg, soysage patties & bloody delicious black puddin' to go with that free baycon. 🥓🥓 Looking for something new? Try out our new charcuterie selection: smoked ham, salami de provence, pepperoni, oh and of course that pastrami y’all keep talking about! Oh, what to do with it all 🤔 🥓🥓 That's all happening in just TWO weeks on 1 November. Stop by our new vegan butcher on Upper St in Islington or order online and check it out. Who can say no to FREE baycon?



A post shared by Rudy's Dirty Vegan Diner (@rudysdvd) on Oct 18, 2020 at 4:05am PDT

We had already told you about The Herbivorous Butcher, a Minneapolis delicatessen born from an idea of ​​Aubry and Kale Walch that sells cruelty-free and 100% vegan artisan products. In their counters there are hamburgers, wurstel, cutlets, cold cuts, stew and sausages all made up of exclusively vegetable ingredients and easy to cook to bring to the table a good second course for those looking for something different from the usual.

The Herbivorous Butcher: the first vegan "butcher" in the US


In February 2018, Vegan Delicious opened in Montemurlo, the first totally vegan delicatessen in your country. A former village butcher's shop converted into a 100% vegetable artisan food laboratory, where Marcos replaces cows, pigs, calves and chickens with potatoes and beets. All products are certified and the company's founders themselves are vegan.

The buffalo of green salami (and the real vegan delicatessen)


 

In Europe, France led the way in the fight against names related to the world of meat for vegan products, banning their use. Indeed, on May 27, 2020, the French National Assembly definitively adopted the bill "relating to the transparency of information on food products" and, with it, the ban on the denomination of steak, fillet, sausage, etc. for vegetable protein products.

A battle wanted by the meat lobbies, worried about the rise of vegan products. Just as it had already happened for the dairy sector. Recall that in 2017, the same speech was made for plant milk. At the time, the European Court of Justice ruled that plant-based products and drinks such as soy and tofu should not be sold under designations such as milk, butter or cream.

And for the meat? Should we start talking about veg "discs"?

Rudy’s Vegan Diner/Euractiv/Finalcial Time

Read also:

  • Burger King sued: his Impossible Whopper isn't vegan because it's cooked on the same grill as meat burgers
  • In France, a law against vegan sausages and burgers. The European Vegetarian Union intervenes
  • McDonalds launches the 100% vegan BigMac: here's where (and what's inside)

 

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