Emotional cycle of change. How not to get fooled by yourself

Emotional cycle of change. How not to get fooled by yourself

Think of all the times you've tried to make an important personal change in your life.

How did you deal with it? What sensations did you feel while you were doing it? How did you feel in the end?

Even if you may not remember exactly which ones, in an attempt to change you went through a real swing of different emotions.


These emotions have put a strain on your psychological stamina and it is they, in the end, that they have determined success or failure of your attempt.


In today's article we will therefore see:

  • Which ones are they the 5 pieces of the emotional cycle of change
  • Which the critical phase, that is, the one in which most of our attempts to change fail
  • Which the skill that allows you to complete whatever changes you have made for yourself

The emotional cycle of change

The emotional cycle of change was first described in the late 70s by Don Kelley and Daryll Conner as they studied the behavior of individuals within organizations.

It identifies the 5 typical emotional stages of every person who undertakes voluntarily a radical change.

Emotional cycle of change. How not to get fooled by yourself

It could be a diet, a new study method, a gym membership, a new software that you want to use at work….

Feel free to choose the most appropriate example for you, the 5 phases of voluntary change will still be the same:


1. Uninformed Optimism

It is lo state of euphoria which almost immediately follows the decision to change.


You feel motivated to the stars and you are thrilled to the maximum: your mind, in fact, imagine future success with such vividness that he feels it as already present and real.

On the other hand, and that is why it is called "uninformed optimism", you have no perception of effort and cost that the change you want will bring.

And so, for example:

  • Simply joining the gym makes you feel like you're in top shape already.
  • Buying a German course gives you the illusion that you will soon be speaking it.
  • Having smoked the hypothetical Last Cigarette for 3 minutes already makes you believe that you are a happy non-smoker.

In short, you have just started, but you already feel like a winner.

2. Informed Pessimism

At this stage you begin to collide with reality, that is with fatigue and fear that a radical change always brings with it.

The initial enthusiasm fades quickly, you begin to postpone the commitments you have given yourself, you do not see any concrete results to reward the (actually little) effort you have made up to that moment.

You realize like this, for example:

  • That of the 10 kg you want to lose you have taken off less than one
  • That you don't go to the gym even once a week
  • That in German you are not even able to say "I want a glass of water"
  • That every day you find at least 5 different excuses to light up a cigarette ...

You're starting to think you might not make it, but you still have recovery plans of the situation.



3. Valley of despair

It is the darkest moment, that in which you question everything and you have a total crisis with respect to the choice you have made and the methods you are using.

The goal that, in phase 1, you already felt yours, now seems very far away; at the same time, the efforts needed to get it e uncertainty of the final result make you feel that it is absolutely not worth it.

You perceive yourself as a failure, and thinking about the money you wasted on joining the gym, buying the course, visiting the dietician, only makes you more angry.

Your mind opposes, In this sentence, maximum resistance to change and struggles to find a way to get out of it with dignity.

Which means - almost always - finding thousands of excuses to justify yourself.

It is right here, in the valley of despair, that we abandon most of our dreams, projects and ambitions, to turn our heels and retrace our steps.

But when we hold on and manage to cross it, the next stage awaits us.

4. Informed optimism

After the deep crisis, if you grit your teeth long enough, you wake up one fine morning and realize that you are indeed on the right track.

What seemed almost impossible before begins to succeed with a certain fluidity.


Anxiety decreases and self-esteem gradually increases, as do the concrete chances of success.

You see the first tangible results and, almost with amazement (the valley of despair has indeed given one lesson of humility to the bold self of stage 1), you begin to think that you may, in fact, actually make it.


There is still a long way to go to reach your goal, but the fact of relentlessly improving every day gives you confidence and a surplus of motivation.

5. Success and satisfaction

Doesn't it seem real to you, but you did it.

Reaching the goal has not only made you slimmer, healthier, smarter at school or work, but it has changed your entire perception of yourself.

Your self-esteem is profoundly altered, and having made it makes you look at the rest of your life with greater optimism.

The paradox of the change cycle

Mind is strange, right?

If you have followed me on this journey through the emotions of the cycle of change, you will have noticed that

  • At stage 1, when you are still very far from your goal, you feel like you already have it in your pocket.
  • At stage 3, in the valley of despair, you are one step away from the turning point that will allow you to make it, yet it is also the absolute moment when it is easier than giving up.
  • At stage 5, finally, once you have achieved the goal, it seems almost unreal to have really made it.

As you can see, these are paradoxical reactions, incongruent with respect to the reality of the different phases.

For this reason, during a radical change, it is very easy to make bad decisions, unless you use your emotional intelligence well.

Emotional intelligence and the cycle of change.

Emotional intelligence is the ability to recognize, use, understand and manage aware of their (and others') emotions.

When pursuing a major change in your life, emotional intelligence is critical because it allows you to:

  • To recognize the phase of the cycle you are in
  • Act for counterbalance the characteristic emotions of that phase

So, for example, when you are super motivated in phase 1:

  • Evita to take too many initiatives at the same time. For example, if you want to learn something new, don't buy 10 courses at the same time. If you get into sports, don't buy the Platinum subscription and the more expensive technical equipment. If you want to try a new way of working, don't throw overboard what you already do all at once.
  • Make a realistic plan of time and effort that you will need. In this way, you will show your emotional "I" that success is not already there, but predicts a long path full of obstacles. This will dampen your motivation in a useful way, psychologically preparing you for the difficulties you will encounter.

When instead, for example, you are in phase 3, or in the valley of despair:

  • Be aware that, for every great goal, there is a valley of despair to cross. When it is missing, it simply means that the change you were looking for is not happening, or that it has not been radical.
  • Abbi stinks in the fact that, even if it seems impossible to you, you are closer to the finish line than before. Then go back to the plan you made in phase 1, review and fix it, appreciate the path you have taken so far, accept with patience the fact that you still have a way to go.

In phase 5finally, enjoy it, but don't overdo it!

Even when we get what we set out to do, our emotional mind can play tricks on us.

There are those who feel emptied, those who believe they have not deserved it and those who, on the contrary, become an inflated ball and are convinced that they are infallible.

Avoid these extremes: if you have crossed the valley of despair you have surely been both good and lucky, therefore there is no reason neither to feel undeserving, nor to feel infallible.

Above all, finally, avoid the temptation to stop where you are.

Because the beauty of life is that, if you look closely, there is always a new change to make and a new transformation to seek.

And, now that you know how the cycle of change works and what its critical moments are, you have a formidable weapon in your hand to accomplish, one after another, whatever goal you have.

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