Creativity: how to improve it with Forced Association

    Creativity: how to improve it with Forced Association There are several techniques to enhance the creativeness, but we normally tend to
    always put into practice the usual most common ones, avoiding the others out of ignorance
    or just out of habit. One of the lesser known techniques is precisely that
    dell 'Association Forced. This technique was developed by Charles S. Whiting
    in 1958. Its effectiveness is based on a very simple principle:
    mixing what we know with what we don't know we create a new one
    situation. Very original ideas can arise from this process. Indeed,
    this technique is extremely useful for promoting Brainstorming when this process comes to
    a dead end. How to
    apply this technique?
    1. Problem arises 2. Remember the principles on which Brainstormig is based: - All criticisms are prohibited - All ideas are welcome - As many ideas as possible - Preferable is the development and association of
    ideas 3. Selecting an object or image, which could
    be anything from a hat to a pencil, and then ask the group
    or to ourselves (in case we apply this technique at the level
    individual): by observing this, what can we learn that helps us to
    solve the problem? 4. Once some ideas have arisen, it must be done
    strive to make connections 5. Next, you try to select ideas
    choosing those that are feasible to solve the problem Second
    The Forced Association technique can also be
    applied starting from the decomposition. In this case, the object or the
    problem is broken down into its parts 1. The problem is shown as broken down as possible, but
    always trying to be synthetic without wandering 2. The elements are broken down
    transcribing them with each of the fundamental words 3. You choose a word at random from the list and yes
    proceeds to make associations, according to what the word inspires us, with the
    characteristics of the problem itself. Something similar to the associative process
    which takes place during psychoanalytic therapy. 4. Do you try to make sense of these words or do you
    he continues by breaking them down further and associating them with new concepts. Finally, the resulting ideas are analyzed and chosen
    the most practicable.
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