3 trends in human resource transformation

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Robert Maurer
@robertmaurer
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Forbes recently published 3 factors that HR managers should equip themselves to achieve a fluid work environment

While HR executives will continue to take on their own change management role, it is now imperative to focus on one of the following HR issues.

Let's see what are the three transformation trends in human resources:


1. Collaborate with the marketing team

A company's brand perception can impact the talented person who applies for an open position, accepts a position, or stays with the company.


By joining forces with marketing, human resources can align internal and external messages and create the best possible experience for their employees and candidates and show their company's culture outside.

Here are some questions proposed by Forbes for HR managers to think about:

Does your company communicate its mission, values ​​and culture clearly and frequently across a variety of channels?

Do you use technology tools to build internal portals and platforms to share information and encourage your employees to be your best advocates?

Do you offer and promote opportunities for mentorship, volunteering, and other internal programs that can leverage employee interests and strengthen bonds between organizations and stakeholders?

Are you developing recruiting practices that fit your company's brand and emphasize the value of a personalized approach and a personal touch?


2. Redefine diversity

The definition of diversity must go beyond gender, race, sexual orientation or religious affiliation.


Geographical location, generational affiliation, and educational levels must be taken into consideration when setting company policies, staff training, executive introductions, social media posts and recruiting, all of which must be aimed at gaining a truly inclusive work environment.

An employee's geographic location shouldn't be a concern for employers. Remote workers who have chosen to work outside the main hubs and who may come from the province are the best possible resource.

As for generational affiliation, the modern workplace must embrace five generations and their respective cultural norms and communication styles.

The educational background was in the past the solid basis for the candidacy of a talent. However, some of the larger companies no longer require a five-year degree, but focus on potential employees' ability to possess the necessary skills.


3. Expand flexibility

In addition to playing a critical role in promoting workforce fluency, determining best practices for a flexible organization of work that supports all business models, Human Resources must help employees embrace flexible career paths, including models horizontal and vertical career paths.


The concept of internal mobility has been embraced by prominent companies such as Google and Facebook: these companies have found that the cross-functional work experience benefits both the individual employee and the company as a whole.

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